Call to Greatness - Australia

About Us

 

Call to Greatness is created and managed by Carolyn Managh. After 20 years of working in multinationals, such as Unilever, Kraft Jacob, eBay.co.uk and ninemsn, Carolyn left the corporate world to apply her mass marketing skills to transform the fractured world of marketing and fundraising for young people's causes.

The fundamental idea behind Call to Greatness is to centralise the ownership, support and fundraising into the peers for those in need - promoting positive community spirit and responsibility from an early age. Despite frequently being referred to in the media as the ME Generation or the "selfish generation", young people have an incredibly strong sense of social justice. They want to change the world and believe that they can. C2G gives them a platform to do just that - to do more than just talk about helping others ... to actually do it. Using their own social networks, media, peers and popular culture to connect in a way that others outside their generation rarely can.

Australians are blessed with an incredible quality of life. But on the sidelines, there are vast numbers of young Australians amongst us that don't have the things we take for granted.

In 2010, on any given night, some 34,000 Australians under the age of 18 will find themselves homeless. without anywhere to sleep or anything to eat. Kids and young adults will be bullied at school or feel the harsh reality of domestic violence. Many will be subjected to physical or sexual abuse and neglect, suffer trauma, depression, anxiety, guilt, shame, discrimination, loneliness, self doubt and purposelessness, and others will experience mental health problems that tragically can lead to suicidal thoughts.

Yet, if we help a young person get on track, they CAN become a strong, positive adult and community member. The future can be changed for young people. Call to Greatness is an umbrella funding initiative, with the objective of helping fund and support a full range of good works across multiple areas of issues. Different charitable support services that help guide our young people all have the same goal - a generation of healthy, happy and safe young people. Youth oriented charities shouldn't have to compete with each other for funding. This may seem idealistic.. but that's often where some of the most incredible achievements begin. With ideals and dreams. And a ripple effect

Call to Greatness Australia 2010 is the first major initiative of Club des Amis, a marketing cooperative with the vision of creating, producing and self-funding large scale initiatives supporting young people in need. Club des Amis takes a small percentage of funds raised, which then becomes the pool of monies that self-funds future initiatives and pays basic salaries to a tiny core team of Club des Amis. Future prospective projects for Club des Amis include Call to Greatness UK, C2G publishing cooperative (books written by kids for kids), a national volunteer Buddy System to support anti-bullying and a mentoring & secondment programme for brand marketers into young people's charities.

If you would like to find out more about Call to Greatness or Club des Amis, please do contact us. We would love to hear from you